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Frequently Asked Questions

What is the total investment required to open a franchise?

As listed in our FDD, the initial investment range for one Hoppin’ is between $1,133,245 and $1,971,495. To financially qualify for a franchise you must have a minimum of $400,000 liquid and a net worth of $500,000

What are the ongoing fees and royalties?

A royalty fee of 5%
A National Brand Marketing Fee of 2%
A local Digitial Marketing Fee of $4,000/month

What type of training and support does the franchisor provide?

Support starts from day 1 when your Hoppin’ Development Team completes a walk-through of our franchise development software. This will help ensure that no steps are missed from Real Estate, Architecture, or Permitting through all your Construction needs!
Your Hoppin’ Marketing Team will help you create your Grand Opening Marketing Plan and meet with you, monthly, after you open to ensure we are properly marketing to our guests. Our Digital Marketing Team will take care of all your digital market needs for you!

What is the length of the franchise agreement, and are there renewal options?

10 years and Franchisee shall have the option to renew their agreement for up to two (2) additional terms of five (5) years each.

What is the ideal candidate profile for becoming a franchisee?

1. Hospitality Experience – We are looking for the Ultimate Host
2. Tech-Savvy – Given that self-pour taprooms rely heavily on technology for operations, such as pour tracking and customer interaction systems, a franchisee should be comfortable with learning and managing this tech.
3. Community-Oriented – The best candidates will enjoy engaging with their local community. This type of business thrives on word of mouth, events, and building relationships with regulars. Being sociable, personable, and community-minded is crucial.
4. Financial Capability – A strong financial standing is critical. They should be prepared to invest in the franchise, not only in terms of initial setup but also in ongoing operations and marketing. Franchisees should meet the financial requirements of the franchise system.
5. Adaptability and Problem-Solving – Running a business like a self-pour taproom comes with its challenges. A franchisee should be adaptable, ready to handle issues as they arise, and skilled at problem-solving.
6. Alignment with the Brand’s Values – The candidate should align with the core values of the franchise

What territories are available, and how is territory protected?

Please inquire with our team for the most up-to-date list of available territories!
Our goal is to maximize sales and profitability for our franchisees…not to cannibalize territories. We will work with our National Real Estate Partner to help understand where your guests are coming from to ensure a protected market

What kind of marketing support does the franchise system offer?

Our digital marketing team takes care of all your digital needs! From social media to google my business and running ads for your location…we’ve got you covered!
During Hoppin’ University, our marketing team will teach you all about local marketing strategies and help develop a plan for your specific market.
Our team will help develop your Grand Opening Plan and meet with you monthly to ensure we continually bring new guests in your door.

How much can I expect to make as a franchisee?

All earnings claims and financial projections are disclosed in our Franchise Disclosure Document (FDD). We encourage you to review it carefully for the most accurate and detailed information.
What are some key factors that influence earning?
- Location: Higher foot traffic or areas with a strong nightlife culture may generate higher revenues.
- Size of the Taproom: Larger locations may offer more taps and space for customers and the addition of duck-pin bowling, potentially increasing sales.
- Operational Efficiency: Franchisees who manage their business well, with effective staffing, marketing, and cost controls, are more likely to succeed.
- Local Market and Demographics: The spending habits and preferences of the local customer base will influence revenue potential.
- Community Engagement: Franchisees who actively promote their taproom, host events, and engage with the community often see higher customer retention and sales growth.

What is the process for becoming a franchisee?

Step 1: Get to Know Us
- First, let’s connect! Reach out to our franchise team, and we’ll schedule an initial chat to answer any questions you might have. This is your chance to learn about Hoppin’—our brand, our culture, and how we’re transforming the taproom experience. We want to get to know you, too! Tell us about your background, your passions, and why you’re excited about owning a Hoppin’ franchise.
Step 2: Complete a Request For Consideration
- This is just our fancy word for application!
Step 3: FDD Review
- Now it’s time to review our Franchise Disclosure Document (FDD). This document lays out all the important information about the franchise opportunity, including financials, franchisee expectations, and much more. We’ll guide you through it so everything is crystal clear!
Step 4: Hoppin’ Hang Out Day
- This is when you get to meet the people behind Hoppin’—from the leadership team to support staff. You’ll see firsthand how our system works and how we help our franchisees thrive. We also want to hear more about your vision, so this is a great time to ask any questions and share your enthusiasm!
Step 5: Sign your Franchise Agreement
- Ready to make it official? Once you’ve decided that Hoppin’ is the perfect fit, we’ll sign the franchise agreement, and you’ll officially be part of the Hoppin’ family. Welcome aboard!

What are the primary responsibilities of a franchisee?

1. Operational Management
Oversee Day-to-Day Operations: From opening the doors to managing staff and ensuring smooth service, the franchisee is responsible for the day-to-day running of the taproom.
Ensure Quality and Consistency: Maintain the brand’s high standards of service, product offerings, and cleanliness.
2. Staff Hiring and Management
Recruit and Train Staff: Hire a team that aligns with the brand’s values. You’ll be responsible for training employees to deliver exceptional customer experiences, maintain taproom technology, and ensure smooth operations.
Staff Scheduling and Leadership: Manage staffing needs, scheduling, and provide ongoing support and leadership to your team to keep them motivated and efficient.
3. Marketing and Community Engagement
Local Marketing Initiatives: Drive local marketing efforts to attract customers. This can include promoting events, creating partnerships with local businesses, and engaging in digital and social media marketing.
Host Events: Organize special events, tastings, or community nights to increase foot traffic and build customer loyalty.
Build Relationships: Connect with your local community to become a go-to spot for gatherings and craft beverage lovers.
4. Financial Management
Manage Financials: Track sales, manage budgets, and oversee profit and loss (P&L) statements. Keeping a close eye on costs and revenue will help ensure profitability.
Inventory Management: Maintain proper stock levels of beers, wines, or other beverages. Balance supply needs with customer demand, minimizing waste while maximizing sales.
5. Adherence to Franchise Standards
Follow the Franchise System: Uphold the franchise’s established standards for branding, operations, and customer service. Ensuring uniformity across locations is critical for brand recognition and customer experience.
Compliance with Regulations: Ensure compliance with local laws, including health, safety, and alcohol-related regulations.
6. Customer Service and Experience
Deliver a High-Quality Experience: Ensure that every customer enjoys a unique, friendly, and engaging experience, with consistent service that encourages repeat business.
Handle Customer Feedback: Address any issues or concerns customers might have promptly and professionally, ensuring their satisfaction and building loyalty.
7. Maintain and Utilize Taproom Technology
Operate the Self-Pour System: Ensure that the self-pour technology is running smoothly and efficiently. Troubleshoot any issues that may arise with the system, ensuring a seamless experience for customers.
Data Utilization: Use the technology’s data on customer preferences and consumption to tailor offerings, promotions, and events.
8. Follow Training and Ongoing Education
Initial and Ongoing Training: Complete the initial training provided by the franchisor and stay updated with any new systems, processes, or menu offerings. Continuously educate yourself and your team on best practices.
9. Protect and Grow the Brand
Brand Representation: As a franchisee, you’re an ambassador of the brand. Maintain the brand’s reputation by consistently delivering great service and staying aligned with its core values.
Seek Growth Opportunities: Keep an eye on future growth opportunities within your territory, whether that’s through expansion, adding more locations, or increasing your taproom’s reach through new offerings.
10. Collaborate with the Franchisor
Communicate with the Franchisor: Maintain regular communication with the franchisor to stay updated on best practices, new initiatives, or any support you may need.
Provide Feedback: Actively engage with the franchisor by offering feedback on what’s working well and areas for improvement, helping to evolve the brand and its systems.

Option 3

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Our franchise fee gives you access to all aspects of Hoppin’ including support from our Owner/CEO and our entire corporate team as well as our realtor team, design team and architecture team.

The total investment to open a Hoppin’ is $750,000 – $1.2 million.

5% royalty and 1% marketing.

Additional Franchises may be offered at $39,995.

Option 4

Questions baked into cards answers on back

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Our franchise fee gives you access to all aspects of Hoppin’ including support from our Owner/CEO and our entire corporate team as well as our realtor team, design team and architecture team.

The total investment to open a Hoppin’ is $750,000 – $1.2 million.

5% royalty and 1% marketing.

Additional Franchises may be offered at $39,995.